Life coaches often rely on three things: motivation, comprehensive training, and caffeine. (Well, at least most of us—if you’re an herbal tea or lemon water kind of coach, we still love you too. There’s still something here for you!)

In today’s post, we’re taking a playful approach to understanding the variety of life coaching styles out there—by matching them with coffee orders.

After all, your coaching style is just like your favorite drink: a reflection of your personality, your energy, as well as the amount and flavor of your support.

So, what do you think? Does your go-to cup of joy match your coaching style—or surprise you?
Because your coaching style might just be written in the foam…

Let’s raise our cups and dive in!

P.S. Share this with a friend or colleague and ask: “Which cup are you?” You might learn something new about each other—and yourself.

1. Black Coffee: The No-Fluff, No-Nonsense Coach

You show up raw, real, and ready. Like black coffee, your coaching is strong, straightforward, and effective. No sugar-coating. No fluff. You believe growth happens when your clients are willing to sit with the discomfort, face the hard truths, and take bold action.

You’re the type of coach who says, “Let’s cut to the core.” You don’t waste time dancing around the issue. Your power lies in clarity and action.

Your clients come to you when:

• They’re ready for serious change.
• They’re done with excuses.
• They crave accountability with no BS.

Your superpower: Radical honesty that catalyzes transformation.

2. Espresso: The High-Impact, Time-Efficient Coach

Short, potent, and powerful—just like your coaching sessions. You’re all about efficiency, clarity, and results. You have the ability to make a deep impact in a short amount of time.

Espresso coaches often attract high performers, entrepreneurs, and people who are juggling a million things. Your coaching style is laser-focused. You don’t need a full hour to shift a mindset—you can do it in 15 minutes flat.

Your clients come to you when:

• They’re short on time but big on goals.
• They want coaching that cuts to the chase.
• They value intensity over length.

Your superpower: Creating clarity and momentum—fast.

3. Latte: The Nurturing, Encouraging Coach

You are the warm hug of coaching. Like a creamy latte, your sessions are smooth, comforting, and heart-centered. You’re grounded in empathy and make your clients feel seen and safe.

Your style is gentle but firm, soft but strong. You believe in building trust and holding space, helping your clients bloom in their own time. You meet them where they are and guide them toward where they want to go.

Your clients come to you when:

• They’re in a season of healing or growth.
• They need support more than structure.
• They want a coach who listens and cares deeply.

Your superpower: Emotional intelligence and creating a space where true breakthroughs can happen.

4. Vanilla Cappuccino: The Cheerleader Coach with Structure

You bring positive vibes and solid structure. Like a vanilla cappuccino, your style is sweet but sophisticated. You’re enthusiastic, expressive, and bring a sense of lightness to the work—while still helping clients get things done.

You love using tools, frameworks, and check-ins. Your clients love that they leave your sessions feeling both energized and organized.

Your clients come to you when:

• They need a boost of confidence.
• They’re overwhelmed and need a clear plan.
• They want someone who believes in them and keeps them on track.

Your superpower: Blending accountability with encouragement.

5. Iced Brown Sugar Oatmilk Shaken Espresso: The Multi-Passionate, High-Energy Coach

You’re the bold, creative force that shakes things up—literally. You probably have multiple projects going, love exploring big ideas, and thrive on momentum. Your sessions are full of inspiration, energetic shifts, and outside-the-box thinking.

You don’t coach from a script. You coach from intuition, experience, and instinct. And somehow, it works—your clients leave buzzing with clarity and excitement.

Your clients come to you when:

• They want to reinvent themselves.
• They’re multi-passionate and need someone who “gets” them.
• They’re stuck and need a jolt of fresh energy.

Your superpower: Blending energy, insight, and originality to create major breakthroughs.

P.S. This is co-founder Danielle’s go-to order…with four shots of espresso! 

6. Flat White: The Minimalist, Precision Coach

You’re subtle but impactful. Your sessions are clean, intentional, and refined. Like a flat white, you deliver depth without drama. You’re not flashy—but your results speak volumes.

Your coaching style is grounded, consistent, and highly effective. You’re great at noticing small shifts that make a big difference. You don’t need to speak loudly to be heard.

Your clients come to you when:

• They’re seeking calm clarity in the chaos.
• They want a consistent guide, not a hype person.
• They appreciate mastery and quiet strength.

Your superpower: Precision, presence, and progress—without the noise.

7. Mocha: The Playful, Creative Coach

You love to make coaching fun. Like a mocha—part chocolate, part espresso, all joy—you bring playfulness to the process. You’re a natural storyteller, a spark of creativity, and your clients leave your sessions smiling and inspired.

You may use metaphors, visualization, art, or movement in your coaching. You help people rediscover joy, reframe old narratives, and imagine new possibilities.

Your clients come to you when:

• They’ve lost their spark.
• They need creative solutions, not cookie-cutter strategies.
• They want to rediscover who they really are.

Your superpower: Turning self-discovery into an adventure.

8. Cold Brew: The Calm, Cool Strategist

Unshakable. Strategic. Steady. You’re the cold brew of coaches—chilled, powerful, and ready for action. You don’t react—you respond. You help your clients slow down and think clearly. You’re all about aligned action.

You may have a background in business or leadership and bring a strategic lens to personal development. You ask sharp questions, stay calm under pressure, and always have a game plan.

Your clients come to you when:

• They need strategy and structure.
• They’re ready to scale or shift direction.
• They want to align their big-picture goals with their values.

Your superpower: Helping clients lead with clarity and confidence.

9. Macchiato: The Edgy, Disruptive Coach

You’re bold, unapologetic, and not afraid to stir things up. Like a macchiato—a shot of espresso marked with foam—you bring a contrast of intensity and nuance. You challenge your clients to think differently, act courageously, and stop playing small.

You don’t do surface-level anything. You believe that coaching should shake people—in a good way. Your clients might leave your sessions surprised, empowered, and slightly uncomfortable (in all the right ways).

Your clients come to you when:

• They’re stuck in patterns and need a reset.
• They want someone who’s unafraid to call them out—with love.
• They’re ready to rebel against the status quo.

Your superpower: Shattering limiting beliefs with sharp insight.

10. Dirty Chai: The Intuitive, Spiritual Coach

You blend grounded coaching with spiritual depth. Like a dirty chai—spiced tea with a shot of espresso—you combine ancient wisdom with modern momentum. You’re intuitive, soulful, and often bring mindfulness or energetic work into your sessions.

You help your clients realign with their inner truth and purpose. You might work with chakras, breathwork, or subconscious rewiring. But you’re not just “woo”—you’re effective.

Your clients come to you when:

• They want to integrate mind, body, and soul.
• They’ve done mindset work but crave deeper transformation.
• They’re navigating transitions and seeking clarity.

Your superpower: Bridging the spiritual and the practical with grace.

Cold Brew vs. Iced vs. Hot Coffee

(Can temperature speak to your coaching vibe as well?)

Just like your clients have different seasons, your coaching energy can show up in different temperatures. So let’s stir in some nuance—because how you serve your brilliance matters just as much as what you serve.

Hot Coffee: The Classic, Heart-Led Coach

You’re warm, grounding, and timeless. Like a freshly brewed hot cup, you create space for deep conversation, emotional processing, and soul connection. You’re a classic coach—reliable, steady, and present.

You create rituals. You light candles. You probably ask questions like, “How does that feel in your body?” Your coaching has a heartbeat. It’s not rushed—it’s rooted.

Your coaching energy: Present, heartfelt, grounding.

Iced Coffee: The Adaptive, Momentum-Focused Coach

You’re cool under pressure and know how to adapt quickly. Iced coffee coaches are flexible, agile, and high-energy when needed. You help clients pivot, troubleshoot, and take action—especially in changing environments.

You’re great at coaching in real time. When things get unpredictable, you don’t melt—you stay chill. Your coaching feels refreshing, clear, and energizing.

Your coaching energy: Flexible, upbeat, and momentum-driven.

Cold Brew: The Deep, Strategic Coach

You play the long game. Like cold brew, you take time to go deep—but when you show up, it’s bold and powerful. You’re not afraid to sit in silence, ask hard questions, or wait for the right moment.

You’re not here for the rush. You’re here for the real. You help clients develop strategy, stamina, and self-awareness that lasts.

Your coaching energy: Thoughtful, deep, and powerful.

So—are you hot, iced, or cold brew?

Or are you seasonal—shifting your coaching style depending on the moment, the client, or your own internal rhythm?

The beauty of coaching is that you don’t have to choose one way. You get to be dynamic. Evolving. Responsive. Just like a perfect cup.

And We Had to Throw These In…

11. Matcha: The Mindful, Intentional Coach

You’re deliberate, calm, and intentional. Your style is all about creating inner alignment and sustainable habits. Like matcha, your energy is steady—not spiky. You guide clients toward long-term well-being and intentional living.

You’re often drawn to mindfulness practices, slow living, or holistic coaching. You help your clients pause, reflect, and choose from a place of deep alignment rather than default patterns.

Your clients come to you when:

• They’re burned out from the hustle.
• They want to reconnect with their intuition and inner wisdom.
• They’re ready to lead from calm, not chaos.

Your superpower: Helping clients access peace and clarity in a fast-moving world.

12. Herbal Tea: The Healer-Coach

You radiate calm, wisdom, and compassion. Like herbal tea, your coaching is soothing and supportive—deeply nourishing to the soul. You’re often the one your clients come to when life feels heavy, and they’re searching for gentleness, healing, and guidance.

You might integrate holistic health, energy work, or emotional healing modalities. You create a safe space where people can exhale, release, and grow.

Your clients come to you when:

• They’re navigating grief, burnout, or transition.
• They want to heal emotionally while moving forward.
• They’re seeking transformation through presence, not pressure.

Your superpower: Gentle transformation with deep roots.

13. Lemon Water: The Clear-Headed, Keep-It-Simple Coach

Crisp. Clean. Clarity-focused. You don’t need all the extras—you cut through the noise. Like lemon water, you’re refreshingly straightforward and deeply supportive of clarity, detox (mental or emotional), and fresh starts.

You’re the coach that simplifies things. You help clients organize their thoughts, declutter their mindset, and move forward with fresh vision. Your brilliance is in helping people get out of overwhelm and into aligned action.

Your clients come to you when:

• They’re spinning in confusion and indecision.
• They want simplicity over complexity.
• They crave lightness, clarity, and a clean slate.

Your superpower: Bringing crystal-clear focus to cloudy minds.

14. Mushroom “Coffee”: The Wild Card, Biohacker Coach

You’re a little unexpected, a little unconventional—and totally genius. Like mushroom coffee, your approach to coaching might be nontraditional, but it works. You’re into optimization, performance, neuroscience, or maybe even spiritual science.

You’re the type of coach who says things like, “Let’s rewire that belief system,” or “What if we tap into your theta state?” You blend cutting-edge techniques with deep inner work, and your clients walk away feeling like they just stepped into the future.

Your clients come to you when:

• They want to upgrade their lives on every level.
• They’re curious about new tools, tech, or techniques.
• They’re ready to go all-in on biohacking their brain and reality.

Your superpower: Merging science, spirituality, and strategy to create quantum leaps.

Final Sips

Whether you’re bold like black coffee or centered like matcha, your coaching style is unique to you—and that’s what makes it powerful. This list isn’t about boxes—it’s about celebrating the spectrum of how we serve.

Some days you might show up as an espresso. Other days, herbal tea. And that’s okay. Just like our favorite drinks, we evolve, shift, and blend over time.

So now it’s your turn.

What’s your coaching style—and what’s your order?

Until then, keep showing up in your flavor of brilliance. The world needs as much variety as possible!